Recently, Voyah Motor brought strategic models such as Voyah FREE and Voyah Zhiyin to the Leasing Expo 2025 in Yerevan, the capital of Armenia, making its debut in the Caucasus region. Through an immersive technology exhibition booth, a stunning brand launch ceremony, and innovative product experiences, Voyah Motor’s high-end brand positioning has been successfully recognized locally. It has successfully received 16 orders and obtained contact information from 97 highly interested customers. At the same time, it has also reached cooperation intentions with three local financial institutions, including the Commercial Bank of Armenia, providing a good guarantee for the efficient local operation in the future.

In the 200-square-meter exhibition area full of a sense of future technology, Voyah Motor has reshaped the local users’ perception of “Made in China with Intelligence” through an immersive experience scene, attracting more than 2500 visitors to the exhibition. Under the spotlight, Voyah FREE took the stage as the leader and became the focus of the exhibition: equipped with the leading technology of charging to 80% in 30 minutes, it precisely meets the core concerns of local users about range efficiency; the million-level luxury interior design in the car allows users to enjoy a high-end experience at all times; the long-term service guarantee of a five-year/150,000-kilometer warranty is established. During the exhibition, 13 Voyah FREE models were sold out during their debut. Models such as Voyah Zhiyin also received 3 intention orders, demonstrating the diversified attractiveness of the brand’s product matrix. In addition, Voyah Motor has held talks with three financial institutions, including the Commercial Bank of Armenia and EcoBank, and reached a cooperation memorandum on the “0 down payment + battery leasing” model, building a local financial service ecosystem.

Xu Jian, the Market Director of Voyah Motor in Armenia, revealed: “The 16 pre-sale orders far exceed expectations, which confirms the strong demand for high-end intelligent electric vehicles in the Armenian market. We are accelerating the construction of local service centers and will start vehicle delivery in May.”

While receiving rave reviews in the overseas market, Voyah FREE adheres to the evolutionary philosophy of “listening attentively”, responding to the expectations of a large number of users with continuous iterative upgrades. At this year’s Shanghai Auto Show, Voyah FREE+ with the HUAWEI ADS 4 intelligent driving system and HarmonySpace 5 of the Hongmeng cockpit made a grand appearance. With an investment of more than 500 million yuan for 1366 product upgrades, it aims to rank among the top 3 in the same class, taking the user’s driving and riding experience to a new level.

As the high-end new energy brand that has the fastest realization of going global from the local market, Voyah is actively promoting Chinese intelligent manufacturing, Chinese brands, and Chinese culture to the world. Currently, Voyah has entered markets such as Norway, Finland, Denmark, the Netherlands, and Spain, as well as countries such as Poland, Bulgaria, the Czech Republic, Slovakia, Slovenia, Greece, and Italy. In 2024, Voyah released the Let’s VOYAH “Joint Voyah” overseas strategy, planning to layout in 60 countries globally by 2030, establish 500 overseas outlets, and achieve the goal of 500,000 overseas sales. In the first quarter of this year, Voyah Motor’s overseas orders surged by 205% year-on-year, and it will continue to accelerate its pace of going overseas this year, laying out overseas markets such as the Middle East.

As an important force for Chinese automobile brands to move up in the market, Voyah Motor, with its innovative technology and business model, and user-centered product experience, completed its brand debut in Armenia, attracting the local users’ new attention to Chinese intelligent manufacturing. In the future, Voyah Motor will, with high-standard products and services, enable local users to enjoy a high-end quality travel life.